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3 News Found
How BJP went high tech with OOH campaign this election
In OOH News By Bhawana Anand - June 03, 2019
From customizations and live remote feeds to mapping and monitoring, the BJP’s OOH campaign during this year’s Lok Sabha election saw the biggest third party monitoring plan ever done in OOH
It’s all wall paintings rather than hoardings in West Bengal
In OOH News By Ria Banerjee - April 08, 2019
Political parties in West Bengal cut down on hoardings and other large formats due to the ECI recommendation on less usage of PVC for election campaigning this year
Digital media drives political advertising to record high
In OOH News By Viveat Susan Pinto, Business Standard, Mumbai - April 10, 2014
Political parties have spent around 15% of their advertising budgets for elections on the online medium