Results For "Location-Intelligence"
4 News Found
OOH Academy Nigeria to hold 2nd Location Intelligence Workshop in Lagos on March 28
In OOH News By Rajiv Raghunath - March 27, 2024
The workshop aims to equip sales and marketing personnel with the essential data knowledge, negotiation techniques, and selling skills necessary to thrive in challenging market conditions
OHAAP in tie-up with Moving Walls to give members access to Moving Audiences platform
In OOH News By M4G Bureau - September 13, 2021
OHAAP members will be able to plan static and DOOH campaigns more holistically while adopting a data-first approach to its programmatic campaigns with advanced capabilities such as dynamic ad-content serving, audience retargeting, use of various triggers such as weather and time-belting.
'Make the most of location intelligence’
In Viewpoints By M4G Bureau - November 17, 2020
By identifying OOH impact zones and applying customised, advanced analytics, marketers are able to isolate the impact of OOH campaigns, observes Upinder Singh, Project Director, Edge1
Moving Walls partners Nigeria’s ICL to launch location intelligence platform in the region
In Digital OOH By Rajiv Raghunath - November 05, 2019
AI-powered Moving Audiences ingests location data from several sources - social, traffic, smartphone movement, and proprietary IoT sensors to deliver a powerful planning and buying solution for offline media