‘Data and tech oriented OOH advertising growing in Asia’: Srikanth Ramachandran
Life-size billboards were installed in 16 cities to reiterate the message of this festive occasion
Partnering with RoadAds Pvt. Ltd, the brand captured the Mumbai and Goa markets with GPS enabled mini vans that promoted the offers
The partnership enables delivery of dynamic content, augmented reality experiences, and omnichannel campaigns to Oriental Sunrise’s growing, premium network
The company Rebel Foods, in association with Posterscope India, has launched an innovative campaign to promote brand Behrouz Biryani with clutter breaking presence
Xiaomi India goes live with its popular ‘Note Kiya Jaye’ campaign on OOH
The brand has deployed a two-phase led campaign with the help of Glo-Out of Home Division of Lodestar Universal McCann to promote its new range
Two OOH innovations, both with unique creatives, are meant to entice audience to get hooked to the second season of the dance reality show
ZEE5, with Brandscope India, has launched a campaign to bridge the gap between regional audiences and OTT content consumption
There has been growing demand for interactive LED vans, not only from political parties seeking to expand their voter base, but also from corporate brands targeting...
