Tata AIA's playful campaign ties life insurance to wedding preparations

In Campaigns By Sakshi Sanghavi - April 10, 2024

Smartly placed OOH media use jewellery and clothing stores to lure customers into buying life insurance

‘Align with trends that promise to shape the dynamic marketing landscape’

In Viewpoints By - December 21, 2023

Abhishek Gupta, Chief Marketing Officer, Edelweiss Tokio Life Insurance casts a glance back at the pivotal events that shaped India's marketing landscape in 2023.

ideacafe.agency crafts unique ‘Fitness Billboard’ for Bajaj Allianz Life Diabetic Term Plan

In Campaigns By M4G Bureau - June 28, 2023

The agency chose one of the busiest junctions of Mumbai – Mahim Causeway -- for the billboard activation; 100+ people volunteered to participate in the activity.

Pankaj Madaan, GM – Marketing, TECNO Mobile India joins esteemed list of OAA 2023 Jury

In OOH News By M4G Bureau - June 09, 2023

With over 18 years of experience in marketing and sales, Pankaj has worked at some of the biggest organizations such as HCL, ICICI Lombard, and SBI Life Insurance.

Jignesh Dawda, SVP, Bandhan Mutual Fund part of OAA 2023 Jury

In OOH News By M4G Bureau - June 05, 2023

OAA is one of the most respected forums in outdoor advertising, says Jignesh

Amit Sinha, GM – Marketing, PNB MetLife joins OAA 2023 Jury

In OOH News By M4G Bureau - June 02, 2023

A marketing professional with over two decades of experience in sales, research, strategy, digital marketing, customer experience, product marketing & branding across multiple industries.

Kumar Gaurav joins IndusInd Bank subsidiary BFIL as SVP & Head Marketing Communications

In OOH News By M4G Bureau - August 04, 2021

Kumar Gaurav has 18 years of work experience in strategic brand management, market research, advertising & integrated marketing communications.

Bharti AXA Life Insurance appoints L&K|Saatchi & Saatchi to handle integrated mandate

In OOH News By M4G Bureau - October 28, 2020

The agency would manage the creative, digital, BTL and other media offerings for both Bharti AXA Life and general insurance

Sabse Pehle Life Insurance says Life Insurance Council in a first joint awareness campaign

In Campaigns By M4G Bureau - March 02, 2020

It is India’s first Life Insurance awareness campaign executed by Life Insurance Council and 24 Life Insurance companies

Veena Khan, Deputy Secretary, Corporate Communications, LIC to speak at 2nd Transit Media Talks

In OOH News By M4G Bureau - January 24, 2020

Veena Khan will be sharing LIC’s outlook on transit media advertising