Results For "Lemma"
36 News Found
Time to enhance Hyperlocal DOOH strategies with programmatic technology
In Viewpoints By M4G Bureau - July 14, 2020
Gulab Patil, Founder & CEO of Lemma writes how programmatic technology has redefined hyper local advertising & how it’ll help brands create an effective connect in the current scenario
Lemma appoints Vinay Goel as Vice President- South East Asia
In OOH News By M4G Bureau - June 16, 2020
Vinay will handle pDOOH business and strengthen supply end across SEA
Lemma launches “Falcon”, AI Enabled Planning Tool for DOOH
In Digital OOH By M4G Bureau - June 01, 2020
The tool binds diverse data sets to fashion bespoke media plans basis machine learning algorithms
“A Robust OOH Avatar To Prevail Post Lockdown”
In Viewpoints By M4G Bureau - April 30, 2020
Gulab Patil, Founder & CEO, Lemma shares his perspectives on the changing contours of the OOH landscape
Lemma & Lifesight enter into strategic-partnership
In Digital OOH By M4G Bureau - April 21, 2020
This venture will enable Digital out of home advertisers to device omnichannel strategies, leveraging data
Lemma displays solidarity on digital media
In Digital OOH By M4G Bureau - April 08, 2020
A programmatic campaign was launched for 9 minutes as per the Prime Minister’s appeal in Pune
Grofers taps airport media strategically with programmatic Outdoor
In Digital OOH By M4G Bureau - March 25, 2020
Grofers’ Grand Orange Bag Day increased visibility with Xaxis, Mindshare & Lemma’s partnership
TIMDAA & Lemma partner to enable pDOOH at Delhi airport media
In Digital OOH By M4G Bureau - March 19, 2020
This integration will enable advertisers to access select premium airport digital media through Lemma programmatic DOOH platform
Veeba targets real-time buyers with pDOOH
In Digital OOH By M4G Bureau - March 11, 2020
Effective success in retargeting exposed audiences for further engagement; garnered 2.7% avg. CTR, 3X higher than previous benchmarks
Broadsign partners Lemma to expand programmatic DOOH offering in APAC
In Digital OOH By Rajiv Raghunath - December 11, 2019
The integration is part of Broadsign’s international growth strategy, bringing the number of demand-side platforms that Broadsign Reach supports internationally to more than 30