Vodafone becomes first brand to take OOH spot on new Marble Arch advertising sleeve
The partnership will enable the activation of campaigns that are programmatic guaranteed as well as open exchange and private marketplace deals (PMP).
Vikram Sakhuja, Group CEO, Madison Media & OOH shares his thoughts on integrating OOH into a brand's media plans
Day 1 of Outdoor Advertising Convention 2023 had a dynamic panel discussion that raised some critical questions and thoughts - pointers that could have a bearing...
The second half of Day 1 of OAC 2023 held at the Manekshaw Centre in Delhi gave the OOH industry much to mull over, with a...
The brand aims to widen its consumer base outside it’s home base of Kerala.
M4G spoke with EverGlow LED as they prepare to present their innovations at the upcoming OOH Expo in Delhi.
Apruva Sircar will be participating in a panel discussion on 'How an evolving OOH can be pivotal to brand marketing'
Part of the RISE Network, the portfolio of this network has grown by 800% in the last two years
Spread across 17 cities and utilizing more than 1,000 media units, the campaign was executed by Platinum Outdoor.
