Puma laces up Netfit technology innovatively on OOH

In Campaigns By M4G Bureau - September 04, 2017

The brand has used a mix of innovations and large format displays to drive this campaign

Large formats will once again embellish Mysuru cityscape

In OOH News By Bhawana Anand - August 29, 2017

The civic is bringing into effect a new set of advertising bylaws and will also take forward the ad tax structure that was proposed by the state government’s Standing Committee on Taxation, Finance and Appeals.

Australia’s oOh!media delivers double digit revenue powered by digital assets

In Digital OOH By M4G Bureau - August 24, 2017

For the first time, more than half of group revenue is derived from digital assets. During HY17, oOh! introduced a further 40 large format, premium-located digital screens across all products, taking the total of such screens to 230, and more than 1,800 retail small format screens

‘Jab Harry met Sejal’ casts the big picture on Mumbai’s OOH canvas

In Campaigns By Bhawana Anand - August 04, 2017

Bright Outdoor Media executed the 12-day campaign across Mumbai using large formats in the main

Bill Fordyce, COO, HyperMedia, Dubai to speak on DOOH at OAC 2017

In OOH News By M4G Bureau - May 25, 2017

Bill Fordyce will speak on how DOOH differentiates itself vis-v-vis conventional OOH in helping brands communicate better with consumers, ways to work out a sustainable ROI from DOOH media, Dubai OOH industry's experience with large format DOOH, among others, in his address on the theme'How DOOH can work the magic for media owners & brands'

Australia's oOh!media, CommBank collaborate to use real client data for campaign

In Digital OOH By Rajiv Raghunath - March 28, 2017

Answers to a series of questions about real challenges facing Australians are being collected via CommBank ATMs and online as part of the bank's'CAN' brand campaign. They are appearing on over 1,100 of oOh!'s digital screens in CBD office towers, cafés, airports, retail centres and on large format roadside billboards.

BJP vests Pioneer with outdoor duties in central UP ahead of elections

In OOH News By Rajiv Raghunath - December 26, 2016

The OOH firm is currently putting up the large formats

Livon reaches out to the young in Gujarat with promise of salon finish

In Campaigns By Nibedita Saha - October 26, 2016

MOMS Outdoor Media Solutions planned and executed the campaign, covering key cities of Gujarat -- Ahmedabad, Baroda, Surat, Rajkot. The OOH firm used a mix of large formats, bqs and other formats like mall media to help the brand connect with the target audience

Imara fashions a stylish OOH presence

In Campaigns By VJ Media Bureau - October 13, 2016

MOMS used a mix of large formats like billboards and gantries and pillar media for the 10-day campaign that ran in Mumbai and Bengaluru

Kinetic paints Kochi red with Vodafone campaign

In Campaigns By Satarupa Chakraborty - January 06, 2016

Kinetic rolled out Vodafone India's outdoor campaign in Kochi to launch its 4G network. The campaign saw a mix of traditional large format billboards, BQS and iconic building wraps at eminent locations of the city.