Results For "Large-format"
106 News Found
‘Bengaluru OOH will be back on track with large formats’
In Viewpoints By Aayush Mohanan - April 25, 2023
Manmohan Singh, Secretary, Outdoor Advertising Association, Bangalore (OAAB) shares his perspectives on OOH prospects and re-introduction of large formats in the city of Bengaluru following the March 1, 2023 ruling of the High of Karnataka.
All about the WOW factor!
In Viewpoints By Rajiv Raghunath - February 22, 2023
Scott Krantz, CEO of Los Angeles-based WOW Media, a leading operator of iconic DOOH media sites and a pioneer of traffic-facing, large format full motion displays, talks about the company’s business journey to the top, in an interview with Rajiv Raghunath.
Regional brands writ large on Aurangabad OOH canvas
In Campaigns By M4G Bureau - February 01, 2023
Education services, personal care products, auto brands seen most
MOMS rolls out high decibel campaign for 'Raymond Parx Music Fiesta'
In Campaigns By M4G Bureau - November 24, 2022
For the campaign, large format & digital media were used to create an impact at key intersections and arterial roads, along with various high-reach media, such as on bus shelters, trains, and metro networks.
Can this 3M pilot project on liner waste recycling become an industry practice?
In Research By N Jayalakshmi - October 07, 2022
A white paper by graphics major 3M pilot documents the processes and results of a pilot project initiated by the company. It highlights the why’s and how’s of recycling liner paper waste, a key element in large format graphics applications. The liner waste is potentially hazardous when dumped in landfills or incinerated. Liner recycling initiatives need to be scaled up to involve the entire ecosystem to make a meaningful difference.
Mera Hoardings sets the ground for Legends League Cricket campaign
In Campaigns By M4G Bureau - September 28, 2022
The multi-city campaign was rolled out on multiple formats – from billboards, large format digital screens to cricket ground periphery boards.