Kinetic paints Kochi red with Vodafone campaign

In Campaigns By Satarupa Chakraborty - January 06, 2016

Kinetic rolled out Vodafone India's outdoor campaign in Kochi to launch its 4G network. The campaign saw a mix of traditional large format billboards, BQS and iconic building wraps at eminent locations of the city.

Uninor to Telenor: Rebranding via OOH

In Viewpoints By M4G Bureau - November 05, 2015

OOH served as the lead media - from conventional large format hoardings to visibility at mass congregation points such as bus stations, railway stations and even puja pandals.

HP improves productivity and versatility in large format printing

In OOH News By VJ Media Bureau - May 06, 2015

Latest HP Latex and HP Scitex printers and presses help businesses reach new customers and new profit pools

Times OOH creates high impact displays for Home & Soul Infratech

In OOH News By Bhawana Anand - November 28, 2014

Large logos of the brand were placed along the fencing of DND, with the lit up brand name brightening the flyway, creating a double whammy along with the display on a large format 40 x 20 billboard.

Audi Quattro grabs attention through OOH

In Campaigns By Nabamita Chatterjee - October 31, 2014

Audi Q3 raises high awareness level among its target audience through large format media, with vital facts about SUVs and invited them to experience the Quattro.

PS Srijan goes outdoor to promote Ozone project in Kolkata

In Campaigns By Nabamita Chatterjee - August 04, 2014

Laqshya Media has executed the campaign, using large formats at vantage points across the city

Posterscope India showcases Philips''Aqua Touch' in 7 cities

In Campaigns By Bhawana Anand - June 27, 2014

The OOH firm used mainly large formats for the 30-day campaign

Large formats work best in Bihar & Jharkhand: Reliance Communications

In Viewpoints By M4G Bureau - June 11, 2014

Reliance Communications prefers to use the large formats to reinforce its OOH presence in Bihar and Jharkhand. While the brand acknowledges the relevance of the medium in connecting with consumers in the two states, Vikas Singh, Marcom Head - Bihar & Jharkhand, Reliance Communications, believes the local OOH industry needs to adopt a more professional approach to business. Excerpts from the interview:

Zee Café & Zee Zing hits Mumbai streets to announce new shows

In Campaigns By VJ Media Bureau - May 28, 2014

Bright Outdoor Media has used large formats in Mumbai to build audience interest in the two shows

Etihad Airways goes big on OOH

In OOH News By VJ Media Bureau - April 30, 2014

The campaign, launched by NS Publicity, was deployed on large formats like backlit towers, utilities and unipoles.