Vistar Media secures $30mn Series B Investment from Lamar

In OOH News By Rajiv Raghunath - July 13, 2021

Investment to fuel international expansion and product development across DSP, SSP and SaaS business lines.

OAAA releases OpenDirect 1.5.1 update to spec for buying & selling premium OOH via standardised automated workflow

In OOH News By M4G Bureau - May 27, 2021

OpenDirect 1.5.1 will open the doorway to controlled access and improved tracking of inventory across systems.

OAAA unveils standardised guidelines, best practices for optimal DOOH advertising

In Digital OOH By M4G Bureau - May 10, 2021

The framework focuses primarily on the retargeting and attribution use cases of DOOH exposure data

US pDOOH ad spending will double in 2020, but remains experimental

In Research By M4G Bureau - August 18, 2020

The e-marketer report states that programmatic DOOH ad spending is starting to grow, but from a small base

Kristy Day joins Talon US as Director, Client Management

In OOH News By M4G Bureau - May 17, 2019

Prior to joining Talon US, Day led digital innovation and national digital sales, transit and airport OOH teams at Lamar Advertising

Lamar strengthens position with Fairway Outdoor billboards’ aquisition

In OOH News By M4G Bureau - December 27, 2018

The US OOH company adds more than 8,500 high-quality billboards to its kitty

Ultravision International ties up with Lamar Advertising for LED lights, displays

In OOH Solutions By M4G Bureau - October 13, 2017

Partnership furthers industry adoption of energy-efficient LED lighting