Can-Victor Sahin, Co-Founder & CEO of Berlin-based Retalos, provides an analysis of how Performance Out-of-Home Marketing (POOHM) will provide advertises with inbound data feedback on the...
Solution helps media owners maximise monetisation opportunities by consolidating demand from multiple supply-side partners
Interactivity and immersion are competing with passive experiences
Shwetal comes with 20 years of experience in customer behaviour, marketing, and communications across multiple industries such as FMCG, telecom, security services, banking, and retail.
The OOH major aims to support the circular economy, promote outdoor advertising as a catalyst for ecological and social transition and work towards the decarbonisation of...
The pDOOH offering covers 418 digital panels across 51 MTR Metro stations
The innovation aims to create immersive experiences for the consumer for advertising content across different touchpoints in the cinema.
The operations will ramp up to full scale over the next few months; the company earlier had announced a Rs 250 cr investment for setting up...
The 16th Outdoor Advertising Convention (OAC) will be held on August 17-18 at The Westin Mumbai Powai Lake (earlier Renaissance Mumbai Convention Centre)
OAC 2022 will direct laser focus on factors that spur investments in OOH/DOOH, enhance the creative quotient of the medium , and drive the technological transformation...
