PILOT will give brands the ability to buy any"Share of Time (SOT) in a guaranteed market and deliver that level of display locked by location and...
Programmatic approach is seen to boost DOOH targeting ability, efficiency, speed of transaction and ROI
Sprinklr Display is an all-in-one digital visualisation solution that can automatically transform data from 24 social channels into a branded, cohesive experience for digital out-of-home formats,...
Technologies such as AR, NFC, and beacon advertising can help brands to provide highly relevant and personalised content to customers, resulting in cost savings to the...
Switzerland's leading OOH company APG|SGA is installing a total of 64 Escalator ePanels (32 screens) on five busy escalators at the heart of Zurich's main station
OOH in 2017 will seek to extend the creative boundaries that significant investment in screens has afforded the industry, allowing smarter brands to capitalise on video...
The awards recognise OFA's achievements in the out-of-home industry through the research and development of doohfa.
Resonating fellow speakers' opinions that OOH is fascinating and pose tremendous amount of possibilities, David Payne, Director, Mediabridge, UK, took us through some amazing OOH campaigns...
Leading online fashion portal KOOVS, after achieving a sales growth of 210%, is all set to raise its budget in advertising and promotions with OOH and...
At Kerala Talks OOH 2015, Noomi said that to build industry status, the OOH fraternity needs to represent itself very strongly and firmly with the government...
