The drive will continue till all unauthorised media are removed; strict action will be taken against those conniving with the violators
The OOH firm has already completed 10 utilities which now feature both commercial advertising and public service messages
Entrants that truly raise the bar will win a share of a £650,000 prize fund and the chance for their creative concepts to be showcased across...
Dave Roberts is CEO, Primedia Outdoor & Chairman of Out of Home Measurement Council (OMC), South Africa
Spread over 45 days, the activity entailed direct engagement with consumers, as also display of the bikes.
Cyber-attack denudes the agency of significant internal data
According to the industry reports the retail market for low-voltage electrical products in East India is pegged at Rs 500 crore. A total of 8 such...
The campaign was rolled out in two phases - a teaser followed by the full-fledged campaign
Sonal Dabral decides to move on from DDB Mudra Group; Rahul Mathew will be appointed as the National Creative Director, DDB Mudra Group and Brijesh Jacob,...
Most cars sold in India come with pre-fitted idols of deities on dashboards. Droom equipped the deities with accelerometers, thereby lending them a pre-recorded voice cautioning...
