ACC Cement rides high on BQS innovation

In Gallery By - April 14, 2014

ACC Cement and Landmark Outdoor Media Services built a path-breaking innovation on a BQS to promote the brand in Patna. The highlight was that the truck seemed to be riding with the effect of LEDs.

JCDecaux's 3D installation for BREN Corp at KIAB

In Campaigns By Bhawana Anand - March 14, 2014

An innovative 3D structure created by JCDecaux India at the Bangalore International Airport, now called Kempegowda International Airport Bengaluru (KIAB), creates strong buzz for brand BREN Corporation.

Star Cement sets strongly with new campaign

In Campaigns By Nabamita Chatterjee - March 03, 2014

As part of the brand's strategic launch in the East, particularly in Kolkata, they rolled out a comprehensive and integrated outdoor advertising campaign.

Quikr builds a brand narrative on OOH

In Campaigns By Bhawana Anand - January 04, 2014

Quikr, the online classified portal that has made a significant presence in the e-commerce space, has now optimized the OOH medium to further create a splash. The high-decibel campaign was noticeable on close to 250 Locations, with 300+ media units. The OOH duties of the campaign were handled by Havas Media.

Manyavar celebrates'Yaar Ki Shaadi'

In OOH News By Nabamita Chatterjee - December 30, 2013

Executed by MOMS the pan- India campaign has been rolled across 22 cities using various types of out-of-home media options.

New software solution to manage outdoor media

In OOH News By VJ Media Bureau - December 28, 2013

The software called software launched by U S Technosoft takes care of services such as Media Buying, Planning, Landlord Management, Purchase Orders, Accounts, Reports and Alerts among others.

Vodafone rides high on LED displays for Pay Go

In OOH News By Bhawana Anand - December 11, 2013

Bates CHI & Partners innovates with LED to capture the internet users.

Is OOH a man's world? The women speak out...

In OOH News By VJ Media Bureau - December 03, 2013

Think OOH industry and you think men hobnobbing, sharing a smoke, haggling, ordering , bracing the the weather to make sure a site is up and running, running around a government office procuring permissions -- a picture that conveys a man's world , where the challenges are enough to make any woman stay away from this turf. And yet there are a few women in the industry taking the challenges head on and wondering why there aren't many more like them in the space. Outdoor Asia caught up with a few of them who share their experiences and on what makes them tick in this so called male domain. Read on…

MINI salute with max visibility

In Digital OOH By Bhawana Anand - November 25, 2013

MINI, the international car brand rolled out a digital OOH campaign, not to sell, but to simply make their customers feel extraordinarily special. International agency iris Worldwide, managed the campaign. Here's a look.

RED FM's tribute to Sachin in Kolkata

In OOH News By Nabamita Chatterjee - November 23, 2013

The brand unveiled a statue of the master blaster in the city as part of its various activations meant to strike a chord with the audience and joining them in paying their tribute to Sachin.