Kolkata Metro station named after Indian Football Association

In OOH News By M4G Bureau - October 12, 2020

Along with semi-naming, IFA will have branding rights inside the ‘Indian Football Association Salt Lake Stadium’ metro station

Sony AATH launches extensive OOH campaign for ‘Baalveer’

In Campaigns By M4G Bureau - October 01, 2020

The campaign was conceptualised by Advertising Bureau & Consultants and executed by Jagran Engage

Madison Media wins Media AOR for RSH Global Private Limited

In OOH News By M4G Bureau - October 01, 2020

The account was won in a multi-agency pitch and will be handled by Platinum Media, a unit of Madison World, based out of Kolkata.

Hoichoi kick-starts entertainment in Kolkata with fresh campaigns

In Campaigns By M4G Bureau - June 26, 2020

Becoming the first one in the entertainment industry to resume work, Hoichoi wants to make audience feel its presence again

Taxitop Media gears up with new partnerships

In OOH News By Pray Jani - June 12, 2020

The OOH media firm expands its horizon of services through multiple collaborations

Dollar Industries adorns new ‘Wear the Change’ brand identity

In OOH News By Ria Banerjee - May 29, 2020

The company unveils the new logo ‘Wear the Change’- #DollarBadalGaya through a digital event in the presence of its brand ambassador Akshay Kumar

‘Amphan’ sends West Bengal, Odisha OOH into a tailspin

In OOH News By Ria Banerjee - May 26, 2020

Physical damage to the outdoor advertising assets have compounded the business losses caused by the pandemic situation

KMC to look into West Bengal Outdoor Advertising Association plea for fee & tax waivers

In OOH News By Ria Banerjee - April 28, 2020

The association is also approaching building owners with plea for non-payment of rent in the crisis period

Canon India strengthens its foothold in West Bengal with new installation

In OOH Solutions By M4G Bureau - February 20, 2020

The flagship machine imagePRESS C8000VP is installed at Mantra Designers and Printers in Kolkata

“We need to have progressive regulations for DOOH”

In Viewpoints By Ria Banerjee - January 28, 2020

Jahan Mehta, Director, Selvel Advertising, shares his take on DOOH in India