The ‘DPAA 2024 Omnichannel Decision-Makers Study’ was conducted by Advertiser Perceptions, the leader in providing research-based strategic market intelligence to the media, advertising, and ad tech...
This innovative programme empowers advertisers running connected TV (CTV) campaigns to enhance results with new retargeting capabilities from audiences exposed to video ads in the real...
“It's tempting to believe we reached a conclusion solo, but more often, it’s a multiple of influences that brings the final realisation,†Gary Danks, GM, AIM...
