IKEA rolls out brand activation at Hyderabad Intl airport

In Campaigns By M4G Bureau - May 22, 2019

Executed by Kinetic India, the ‘Anglatarar’ Indo-Swedish collection from IKEA converts the frisking zone of Rajiv Gandhi International Airport into an IKEA experience zone

EyeTalk Media Ventures ropes in Rahul Biswas as Group CMO

In OOH News By Bhawana Anand - May 08, 2019

This will be his first stint in a media owning company for Rahul Biswas, who has previously worked with Bates, Streettalk, Jio and Kinetic

Mobile is another OOH Screen: Marc- Antoine de Roys

In OOH News By Bhawana Anand - May 06, 2019

The Global CEO of Kinetic drew a parallel between Mobile & OOH at the FEPE 2019 meet in Dubai

Gideon Adey, Audience Activation Director, Kinetic UK, to address OAC 2019

In OOH News By M4G Bureau - April 25, 2019

Gideon Adey is involved in the automation of OOH transacting; the trailing of technologies and techniques from other territories and media industries to develop automated decision making in OOH buying

Talon Outdoor CEO Barry Cupples to speak at FEPE Congress in Dubai

In OOH News By M4G Bureau - April 02, 2019

Talon, headquartered in London, is expanding internationally with a new office in New York

Transit media is integral to OOH plans

In Gallery By - March 18, 2019

Specialist agency heads Rachana Lokhande, Co-CEO, Kinetic India; Fabian Cowan, President, Posterscope India; Jayesh Yagnik, COO, MOMS Outdoor Media Solutions; Vinkoo Chakraborty, Business Head, Rapport India; Dipankar Sanyal, CEO, Platinum Media weigh in on ‘How transit media can be a key part of OOH plans’

KineticX partners with environmental media start-up Pluvo

In OOH News By M4G Bureau - March 08, 2019

The agency’s clients will advertise on Pluvo’s unique air-purifying advertising inventory in London

Transit media is integral to OOH plans

In OOH News By M4G Bureau - March 06, 2019

Specialist agency heads Rachana Lokhande, Co-CEO, Kinetic India; Fabian Cowan, President, Posterscope India; Jayesh Yagnik, COO, MOMS Outdoor Media Solutions; Vinkoo Chakraborty, Business Head, Rapport India; Dipankar Sanyal, CEO, Platinum Media weigh in on ‘How transit media can be a key part of OOH plans’

Heads of top specialist agencies to address 1st Transit Media Talks conference in Mumbai on Feb 28

In OOH News By M4G Bureau - February 11, 2019

The conference will feature a panel discussion on the media planning and buying approach adopted by specialist agencies, involving Rachana Lokhande, CEO, Kinetic India; Fabian Cowan, President, Posterscope India; Dipankar Sanyal, CEO, Platinum Media; Jayesh Yagnik, COO, MOMS Outdoor Media Solutions; Vinkoo Chakraborty, Business Head, Rapport Worldwide

Commuter purchases add up to 14% of UK’s online spends: Study

In Research By M4G Bureau - January 30, 2019

The research uncovered that 70% of commuters have made a purchase as a result of advertising seen on their journeys