Now Google dons the role of your nearest store locator

In Campaigns By M4G Bureau - September 03, 2019

The OOH campaign promotes the brand’s search engine efficiency that helps users locate their nearest store for a range of products and services

Tata CLiQ Electronics launches awareness campaign

In Campaigns By M4G Bureau - August 27, 2019

Partnering with Kinetic Worldwide, the brand executed a campaign to present the best of CLiQ and PIQ services offered through their app

Cadbury Celebrations tie an emotional bond this Rakhi

In Campaigns By M4G Bureau - August 20, 2019

Life-size billboards were installed in 16 cities to reiterate the message of this festive occasion

'Audience measurement is the OOH currency': Gideon Adey

In OOH News By Pray Jani - August 05, 2019

With the digital shift in OOH, Gideon Adey, Audience Activation Director, Kinetic Worldwide UK, spoke on what works to create an effective campaign, at OAC 2019

Rapport Outdoor Advertising wins ‘Campaign of the Year’ award in OAA 2019 Contest

In OOH News By M4G Bureau - July 29, 2019

The Outdoor Advertising Awards Contest (OAA) 2019 Contest had Rapport Outdoor Advertising winning the maximum number of metals (10 metals in all), followed by Street Talk – A Signpost India company – winning 9 and Madison OOH with 8; Street Talk – A Signpost India company topped the Gold wins with 4

Cadbury celebrates sugar-less variant on OOH

In Campaigns By Bhawana Anand - July 15, 2019

Spotted at DMRC stations in Delhi, the campaign promotes the brand’s 30%-less sugar variant with the tagline: ‘Wahi Sawad, Wahi Mithas’

Vyoma Media takes up sponsorship of The Quintessential OOH Quiz at OAC 2019

In OOH News By M4G Bureau - June 25, 2019

The Quiz contest will have the participation of over 400 OOH industry professionals

Kinetic India co-CEO Rachana Lokhande to anchor The Quintessential OOH Quiz at OAC 2019

In OOH News By M4G Bureau - May 27, 2019

The Quiz contest draws the participation of over 400 OOH industry professionals

Britannia adds a dash of nostalgia to World Cup buzz

In Campaigns By Ria Banerjee - May 24, 2019

The brand’s month-long national campaign, executed by Kinetic India across India, is a celebration of its iconic line, ‘Britannia Khao World Cup Jao’ and the completion of its centenary year

IKEA rolls out brand activation at Hyderabad Intl airport

In Campaigns By M4G Bureau - May 22, 2019

Executed by Kinetic India, the ‘Anglatarar’ Indo-Swedish collection from IKEA converts the frisking zone of Rajiv Gandhi International Airport into an IKEA experience zone