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Being innovative creates impact and perception: Jayesh Yagnik
In OOH News By Athira Nair - December 16, 2015
Speaking at the recently held Kerala Talks OOH 2015 in Kochi, Jayesh Yagnik COO, MOMS, said that advertisers look beyond visibility, where creating impact and perception in each campaign through innovations would construct a path for brands to enter Kerala OOH market.