‘If a strategy is working well, don’t change it’

In OOH News By M4G Bureau - August 08, 2023

Amul, one of the world’s largest dairy brands and among the most iconic brands of India, has a rich history and special bond with OOH as a medium that combined with clever visuals has helped the brand solidify its position in the minds of the consumers.

OOH metrics, disruptive thinking, Amul’s relationship with OOH

In OOH News By M4G Bureau - July 30, 2023

The second half of Day 2 at OAC 2023 saw some inspirational talks with a series of inspiring presentations by industry veterans.

Jayen Mehta, Incharge MD, GCMMF (Amul) will be addressing OAC 2023 in Delhi

In OOH News By M4G Bureau - July 24, 2023

Jayen Mehta will speak on the theme of 'India's Largest FMCG Dairy Brand Built on OOH'