Majority of pDOOH marketers are involved in planning & buying of at least one digital channel: JCDecaux UK study

In Research By M4G Bureau - February 06, 2023

58% of marketers that plan and/or buy pDOOH are part of hybrid teams

Broadsign appoints Veronica Ong as Sales Director, Southeast Asia

In OOH News By M4G Bureau - January 30, 2023

As former team leader of JCDecaux’s strategic and airport advertising accounts, Veronica Ong collaborated with major global brands buying ad space on the OOH leader’s network.

JCDecaux in partnership with UNDP to support UN Joint Sustainable Development Goals Fund, underlining its role as a sustainable media

In OOH News By M4G Bureau - January 25, 2023

“JCDecaux has supported major causes for a number of years globally and currently contributes to the promotion of 14 of the 17 SDGs,” says Jean-Charles Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux

Tiger Party shares outlook on how immersive experiences will transform billboards into genre-bending brand journeys in 2023

In Digital OOH By M4G Bureau - December 16, 2022

Affinity will be the key for 2023: Tiger Party CEO Rafale Chang

JCDecaux Chief Data Officer Francois-Xavier Pierrel to keynote science of OOH at WOO MENA Forum

In OOH News By M4G Bureau - December 16, 2022

Day 2 of the Forum will major on the Science of Out of Home including the use of Data, Audience Measurement and making the most of OOH’s Programmatic opportunity.

Gucci Flora wafts through the air at LAX

In Digital OOH By M4G Bureau - November 04, 2022

Thee larger-than-life displays allow the luxury brand to promote their latest fragrance in direct view of Duty Free

Pernod Ricard, JCDecaux sign an unprecedented data technical alliance

In OOH News By M4G Bureau - September 07, 2022

In a process of continual improvement, the collaborative and agile alliance between Pernod Ricard and JCDecaux will help accelerate the development of new data-related features and technologies and could then be opened up to other non-competitive companies, within the same legal framework and co-construction model.

Conde Nast serves an ace on LAX DOOH screens with Serena Williams starring Vogue issue

In OOH News By M4G Bureau - September 05, 2022

The campaign, featuring on JCDecaux media, is directed at drawing passenger attention to the magazine edition that is available at retail outlets in the airport

Bridging the skills gap in Indian OOH as a part of outdoor media news & advertising

In OOH News By N Jayalakshmi - September 05, 2022

As OOH gets ready to embrace new dynamics, enabled by digital technologies and emerging advertiser needs, is the industry empowered with the right skills to match the evolving market demands? What are the key skills that can take the medium to new heights? How can these skills be groomed? How can it effectively become integral part of Outdoor media news and advertising? Can media exist without Advertising?

JCDecaux renews ad contract for Shanghai Metro lines for 15 years

In OOH News By M4G Bureau - July 26, 2022

This contract will be managed by JV STDecaux, 60% held by JCDecaux and 40% by Shanghai Shentong Assets Management Co., Ltd.