Spread across 1.2lakh + sft across India, the campaign was launched in partnership with OMI, the outdoor agency arm of Laqshya Media
A mix of formats such as billboards, bus shelters and mall media has been used to garner maximum eyeballs
An interactive kiosk was crafted to give the TG Try and Buy’ option through virtual experience
OMI has executed the campaign in 48 cities
The radio channel has taken the OOH route in Mumbai to promote its quiz contest ‘Romance in Rome’, targeting the youth audience
The radio channel has taken the OOH route in Mumbai to promote its quiz contest ‘Romance in Rome’, targeting the youth audience
OMI used its in-house proprietary planning tool to give the campaign high visibility and maximum impactful exposure. The media deployments were done in a way as...
OMI used its in-house proprietary planning tool to give the campaign high visibility and maximum impactful exposure. The media deployments were done in a way as...
OMI planned and executed the 3-week campaign in more than 25 cities
Kartik Iyer elevated to President - Media Brands; Shripad Kulkarni to move out by year-end