The five-month long campaign was created to promote India's first Red Bull Flugtag, where all elements were centered on the theme - School of Indian Physics....
Down the years, category advertisers like BFSI, media & entertainment, FMCG, telecom and real estate have had a domineering presence in the Indian OOH space. These...
DOOH has the makings to make it big, say industry leaders
The Indian OOH media is at an inflection point. On one side, there is a big opportunity to engage with a greater number of advertising brands....
Indian OOH industry should look to leverage the new technologies to forge ahead in business, says Bhattacharyya
Recognise and reward good creativity in the outdoor space, says DaCunha
Madhu S Datta, Chief - Marketing, Pantaloons Fashion & Retail Ltd, points out that brand custodians need to understand that the OOH medium is not limited...
In his company, Livesey focuses on or promoting their product range around the world either directly or through distribution and partnership agreements
Around 3.4 million passengers travel through London City Airport each year
The tech-driven branding initiative is targeted at young commuters who appreciate innovation and quality service
