All about car insurance

In Campaigns By Amrit Mishra - March 04, 2024

ACKO redefines car insurance perceptions with a groundbreaking OOH campaign featuring Saif and Sara Ali Khan, bridging tradition and innovation.

‘innovation plays a crucial role in OOH advertising’

In Viewpoints By M4G Bureau - February 29, 2024

Vinay Nikam, Creative Head, Connect OOH speaks about creativity in OOH advertising, leveraging technology for raising the creativity bar, and gaining recognition for great works, in an exclusive interview with Media4Growth

Platinum Outdoor unveils Aditya Birla Finance offerings with anamorphic content, innovations

In Digital OOH By M4G Bureau - February 27, 2024

Darshana Shah, CMO, Aditya Birla Capital says, "We are excited to present a new-age marketing buzz to our new-age digital consumers.”

‘The Logic & Magic of a campaign rollout’

In Viewpoints By M4G Bureau - February 20, 2024

Hassnain Kurreshi, Creative Director, Posterscope India shares his perspectives on the imperative of creativity and innovation in building significant buzz about any OOH campaign

‘Sukhoi jets’ formation powers ‘Fighter’ promotion

In Campaigns By M4G Bureau - February 07, 2024

Active Media Innovations crafts unique innovation

‘Fighter’ ascends to new heights with ground-breaking marketing campaign

In Campaigns By M4G Bureau - January 31, 2024

The campaign planned and executed by Khushi Advertising, seamlessly blended ambient, DOOH and traditional outdoor marketing with avant-garde innovations, cementing Fighter's place in the spotlight.

‘Tech-led innovations at the forefront of OOH resurgence’

In OOH News By Rajiv Raghunath - January 10, 2024

Dipankar Sanyal, CEO, Platinum OOH speaks about the key trends seen on the Indian OOH landscape

Posterscope India makes waves with ‘Aquaman and the Lost Kingdom’ innovation in the sea

In Digital OOH By M4G Bureau - December 29, 2023

“We went beyond conventional DOOH methods and introduced a colossal sculpture in the heart of the Arabian Sea, creating a buzz that rippled through the city,” says Posterscope India MD Imtiyaz Vilatra

Shapoorji Pallonji’s Kingstown Wildernest showcased in Pune

In Campaigns By M4G Bureau - December 19, 2023

Innovation grabs eyeballs

WOO opens registration for Hong Kong 2024 Global Congress

In OOH News By Rajiv Raghunath - December 05, 2023

Asia is at the cutting edge of OOH technology and innovation and Hong Kong 2024 will be unmissable, says WOO President Tom Goddard