Specific creative messages could be targeted to specific locations, increasing the relevance of the messages to local audiences
Mall media will be a big part of the campaign along with conventional media
Prem Shankar Jha will speak on the theme of ‘How OOH links up with local governance’
The brand’s new campaign, ‘That’s why we Airbnb’ targets air travellers with a focused communication
T C Suseel Kumar will speak on the theme of ‘What makes OOH a trusted consumer influencer’
Sony Pictures in association with Dentsu Webchutney launched India’s first real-time programmatically propelled digital out-of-home campaign for the much-awaited 'Spider-Man: Far from home'
2019 winners to share £650,000 worth of DOOH screen space; Landsec Piccadilly Lights joins the competition
Outdoor Advertising Professionals (OAP) India has completed 17 years in the OOH business and the organization leverages the outdoor medium in Bengaluru, Mumbai, Kolkata and Guwahati...
As part of the activation, 19 branded vans with AR enabled digital screens will be doing the rounds across 15 cities till July 7, 2019
As the brand takes the next big leap in its positioning in India, Sapna will spearhead the brand’s marketing journey with her accomplished vision and experience
