The brand activation involved linking the purchase of washing machine at Vijay Sales outlets to the next obvious purchase, the detergent.
The opportunities include adoption of REVEZ's Metaverse, Augmented Reality, Mixed Reality, Virtual Reality, and suite of cutting-edge technologies with 5G ready capabilities as part of Stellar...
Announces Managing Committee members at Annual General Meeting
Junaid Shaikh, Managing Director of Roshanspace Brandcom, shares with N Jayalakshmi his insights on how and why it's important to have the right skill sets in...
24 million children to be reached through Dettol Hygiene Olympiad in 2022
As OOH gets ready to embrace new dynamics, enabled by digital technologies and emerging advertiser needs, is the industry empowered with the right skills to match...
From audience measurement and role of technology, to leveraging creativity and enhancing the competitive quotient of OOH, the second and concluding day of OAC 2022 set...
Kinetic India won 4 Gold, followed by Rapport Outdoor Advertising and Tribes Communication winning 3 each. 51 awards were given away -- with 19 Gold, 16...
Thousands of screens from over 75 clusters and locations integrated with Lemma displayed the message of "75 years of Independence" programmatically as part of the campaign.
Sketch Street Media rolled out the branding initiative
