Results For "Initiative"
214 News Found
Torrent Advertisers bags bus shelters rights from BMC
In OOH News By Nabamita Chatterjee - May 06, 2014
Bhubaneswar Municipal Corporation takes the initiative to beautify the city with modern bus shelters
Vodafone goes high on BTL for 3G
In OOH News By VJ Media Bureau - March 12, 2014
The brand has drafted an exclusive BTL plan which includes OOH medium, mall activations and new initiatives like augmented reality and flash mob to promote its 3G plan.
Activation versus traditional OOH
In OOH News By Bhawana Anand & Munmun Saha - December 12, 2013
Most brands worth their products today list engaging activation somewhere on top of their must-do marketing initiatives. So what has been their experience? And will activation replace traditional OOH? A few brands answer these questions as they share their take and experience in the area of activation.
'Innovations should be proposed by Media Owners'
In Viewpoints By M4G Bureau - December 07, 2013
Alok Ranjan, Area Business Manager, Kolkata - Tanishq - Titan Company Limited, tells Outdoor Asia how the medium can grow further in West Bengal with innovative initiatives from media owners.
'Need more industry initiatives'
In Viewpoints By M4G Bureau - October 29, 2013
Rajan Gupta, Hub Head - Mobility Business Unit, Tamil Nadu and Kerala Circles, Tata Docomo, on how the brand approaches the outdoor medium in Tamil Nadu and what would drive higher OOH spend.
Delhi Outdoor body salutes soldiers with bravery awards
In OOH News By VJ Media Bureau - September 18, 2013
The initiative awarded 11 brave soldiers and the outdoor medium was utilized to create buzz about the occasion .
What an Idea on new media!
In OOH News By VJ Media Bureau - July 26, 2013
Executed by Platinum Communications, the initiative had an interesting mix of media across two vehicles that promoted Idea's brand saliency and product highlights.
Tata Housing's Spanish spectacle at La Montana
In OOH News By VJ Media Bureau - July 15, 2013
Tata Housing's'Spain to Spain' initiative celebrates La Tomatina festival with matadors, bull fights, flamenco dancers and much more at its La Montana property at Pune.
Axe standouts with space campaign
In Campaigns By Bhawana Anand - May 31, 2013
In association with Lintas Initiative Outdoor, the brand creates a larger than life OOH campaign with an aim to inform and attract the audience towards its worldwide on-going contest.
Kissan's growing and living campaign
In OOH News By Reena Mehta - May 02, 2013
When it comes to innovation in OOH, there are no limits. Be as creative as you can get and you will surely reap its benefits! A standing example of this is Kissan's new'Growing, living billboard'.