Construction uptick boosts OOH recovery in Bihar

In OOH News By Pratima Pareek - December 15, 2020

Media owners reckon business recovery will be faster once Covid19 mass vaccination gets underway

DDB Mudra Group appoints Preetham Venkky as President – 22feet Tribal Worldwide

In OOH News By M4G Bureau - January 16, 2020

His mandate will include scaling the company’s offerings by developing broad external partnerships, building out internal infrastructures and exploring new business opportunities

Indian OOH: Chaotically Organised

In Viewpoints By M4G Bureau - November 19, 2019

Investments in infrastructure, audience metrics and technologies will go a long way toward increasing OOH’s share of the ad budgets

Indore MC invites tender for Unipole & Lollypops on BOT basis

In OOH News By M4G Bureau - August 23, 2019

The project structures, covering major locations of the city has been evolved in order to maintain the city infrastructure facilities

Airport privatisation enters new phase as Adani Group wins bids to operate 5 airports

In OOH News By Rajiv Raghunath - February 26, 2019

With the large quantum of investments that will go into these airports, the infrastructure and services will be greatly augmented; in the medium to long term, that will augur well for the airport advertising business

#RockTheRibbon goes big on full motion screen

In Digital OOH By Rajiv Raghunath - December 01, 2018

Created by St Luke’s Communications, ‘Rock the Ribbon’ is harnessing Ocean’s fibre powered infrastructure to transform people into virtual dancing red

Redeveloped railway stations will be compelling ad destinations: SK Lohia

In OOH News By Swaminathan Balasubramanian - July 31, 2018

IRSDC MD & CEO SK Lohia stated that the vision of IRSDC is dictated by four key pillars -- improving passenger amenities, facilities, and station infrastructure, positive customer experience, development of iconic stations in-line with the city’s character and commercial utilisation of surplus railway land

Planet Advertising bags rights on cycle shelters cluster

In OOH News By Bhawana Anand - May 28, 2018

The rights cover 9 cycle shelters and have been awarded to Planet Advertising for a period of 7 years; the firm will be required to maintain the infrastructure, and run the operations

‘Sports unites audiences through their universal passion’

In Viewpoints By Bhawana Anand - May 26, 2018

Sports category has definitely become ubiquitous category for international and national brands to create the brand imagery and targets their TG through associating with their emotions and passion for the game. This rapidly grown big ticket category provides a number of avenues for brands to be omnipresent in which stadium is one such location for advertising that targets both the real and virtual audiences. Interestingly, the improving infrastructure and invasion of interactive & digital technologies are making it a lot easier and productive to get the favourable results for the brands. Bhairav Shanth, Co-Founder, ITW Consulting Pvt. Ltd talks about the growth chart of stadium branding.

Trichy Airport media formally inaugurated

In OOH News By M4G Bureau - March 07, 2018

The airport infrastructure is being overhauled to bring it at part with international standards; the airport is seen as the best non-metro airport in the south