Jaipur railway station to be part of RDN soon

In OOH News By Satarupa Chakraborty - January 31, 2017

As part of Indian Railways' plan to bring 6 stations under the RDN, Jaipur station will be the next to join the digital network

Railways signals major DOOH arrival at stations, plans to tap OOH potentials along tracks

In OOH News By Satarupa Chakraborty - January 23, 2017

Indian Railways has decided to turn all signages within the stations, and on platforms and FOBs of 2,000 A-D class stations into only digital ones. Plans are afoot to tap the largely unexplored advertising opportunities along the railway tracks

Railways ushers in policy to increase non-fare revenues 4 times

In OOH News By VJ Media Bureau - January 16, 2017

The stated objective is to achieve accelerated growth in non-fare revenues by leveraging the vast Railway infrastructure for big commercial returns

Will Rail Ministry's digitalisation drive open up more digital media opportunities?

In OOH News By VJ Media Bureau - November 25, 2016

We have developed several elements of change in the way the Railways functions to keep up with the evolving technology, said Rail Minister Suresh Prabhu at a recent conference

"We are looking at a minimum of 10-15% share of total OOH revenue pie"

In Viewpoints By M4G Bureau - November 23, 2016

With over 8 billion passenger movement every year, Indian Railways covers the same size of TG in 3 days flat what a metro airport can connect with in a year. Ranjan Thakur, Executive Director, Non-fare Revenue, Ministry of Railways, speaks on new railway media initiatives.

Media On Track powers ahead with exclusive branding rights on 4 key trains

In OOH News By Satarupa Chakraborty - November 04, 2016

The contract offers the OOH firm the rights on train wrap advertising, in-train branding and development of other advertising inventory on New Delhi Mumbai Central Rajdhani Express, August Kranti Express running between Nizamuddin and Mumbai Central, Mumbai Central Ahmedabad Shatabdi Express and Mumbai Central to Ahmedabad Double Decker AC train.

Indian Railways to usher in Rail Display Network (RDN)

In OOH News By Satarupa Chakraborty - October 13, 2016

Indian Railways is starting a Rail Display Network (RDN) in association with RailTel. The RDN will facilitate robust railway information communications, as well as offer compelling advertising opportunities.

Advertising industry can significantly add to Railways' revenues: Suresh Prabhu

In OOH News By Rajiv Raghunath - July 09, 2015

An exclusive interview with Union Railway Minister Suresh Prabhu

Railway Minister Suresh Prabhu to inaugurate OAC 2015 in Mumbai

In OOH News By Rajiv Raghunath - April 20, 2015

Railway Minister will deliver the keynote address on Day 1 of OAC 2015