Results For "Indian-OOH-industry"
33 News Found
‘Dearth of clarity on technology curtailing green initiatives’
In OOH Solutions By Bhawana Anand - August 24, 2017
IOAA, an association working to bring Indian OOH industry to a level playing field, is acquainted with the need to promote green OOH practices in the country. However, the lack of clarity and resource constraints are seemingly restraining the Association’s push for greener outcomes, shares Indrajit Sen, IOAA
We have already embraced technology contrary to popular myth: Suresh Balakrishna
In OOH News By VJ Media Bureau - June 18, 2016
Presenting his topic on \"How technology can be a game changer for the Indian OOH industry\", Suresh Balakrishna, CEO, Kinetic South Asia & Middle East, shunned the belief that OOH is in a very nascent stage in terms of adopting technology.
Suresh Balakrishna to speak on impact of technology on OOH at OAC 2016
In OOH News By VJ Media Bureau - April 19, 2016
Suresh Balakrishna, CEO for India, the Middle East and South Asia, Kinetic Worldwide, will share his insights on the theme"How technology can be a game-changer for the Indian OOH industryâ€
OOH originated from the influence of theatres and circuses: Mohan Chandran
In OOH News By Athira Nair - December 28, 2015
At Kerala Talks OOH 2015, Mohan Chandran said that outdoor advertising in India is one of the most opted modes of brand promotion and that the Indian OOH industry comprises of a major share in the overall advertising industry.
OOH Thought Leaders Contest winners to be announced at OAC 2015
In OOH News By VJ Media Bureau - July 21, 2015
The OOH Thought Leaders Contest invited professionals working with OOH media owning firms, specialist agencies and brands to send in their responses to the question'What key measures the Indian OOH industry must undertake to increase the industry's share of the overall Indian advertising spends?'
OOH growth exceeds expectations -- FICCI KPMG Report
In OOH News By Bhawana Anand - March 27, 2015
The just released FICCI-KPMG India Media and Entertainment Industry Report 2015 states that the Indian OOH industry is expected to grow at a CAGR of 9.8% to reach Rs 35.1 billion in 2019
Indian OOH industry is primed for accelerated growth: EFI CEO
In OOH News By Rajiv Raghunath - December 22, 2014
Guy Gecht, CEO of EFI, believes the Indian OOH media is the best platform for brands to establish a deep connect with the large young population in the country
Digitisation, standardisation, collaboration key to growth: Nabendu Bhattacharyya
In OOH News By VJ Media Bureau - July 08, 2014
Indian OOH industry should look to leverage the new technologies to forge ahead in business, says Bhattacharyya