The strategic launch campaign for ITC's new deodorant'Engage' from their personal care division attracted the numerous eyeballs in the metro cities Kolkata and Delhi.
How do brands leverage the OOH medium? With only the briefs or are they really play their part in OOH industry. Get the answers from brands...
Last few years have seen a sudden mushrooming of specialist agencies in the outdoor space. Outdoor Asia puts agency wallas - big and small - in...
The former All India President of Navabharat Group begins his new journey with India's premier outdoor agency, Global Advertisers.
Yippie paints the whole city with newly launched Chinese Masala variant through giant sized billboards and bus shelters considering the target group.
The communication division aims to address low income and rural consumers; ropes in Ajay Sundaram as Country Head & Vice President, Milestone Outland.
The Kerala-based agency executed the OOH campaign for ITC Dark Fantasy within ninety six hours.
Taking about their new value-added services, British Airways initiated an innovative OOH campaign with ZenithOptimedia and Milestone Brandcom.
In association with Lintas Initiative, Nokia cashed in on the outdoor medium to position its Lumia 920 cell phone as the'Most Innovative Smartphone.'
The media owner will have an approximate space of 40,000 sq. ft as display area
