Results For "ITC-Ltd"
7 News Found
‘Quantification of OOH impact needed’
In Viewpoints By M4G Bureau - March 18, 2021
Post lockdown when out-of-home movement of consumers had practically come to a standstill and marketing initiatives were frozen for want of consumer attention, FMCG major ITC found an opportunity to tap metro markets with strategic use of OOH. Aishwarya Pratap Singh, Head – Marketing (Snacks, Noodles & Pasta), ITC Ltd, shares his viewpoints on how multiple outdoor campaigns launched across metro cities helped the brands Sunfeast, YiPPee! and Bingo! connect with the consumers once again and accelerate their market reach.
TV+OOH Impression in Week 14 = 15.33 billon: BARC India report
In OOH News By M4G Bureau - April 12, 2019
Reckiit Benckiser India, HUL & ITC are ranked as the top 3 advertisers in the data report
G K Suresh to speak on FMCG brands & OOH at OAC 2016, and anchor YOC 2016
In OOH News By VJ Media Bureau - June 09, 2016
G K Suresh as Vice President - Marketing with the Foods Business of ITC Ltd looks after categories of staples, biscuits, snacks, confectionery and ready-to-eat products
A ready reference point by OOH industry will justify spends of the brands
In OOH News By Nabamita Chatterjee - March 23, 2016
A panel discussion at East Talks OOH conference held in in Kolkata recently discussed'What will be the key to increase brand spends in eastern market\'.