Apruva Sircar will be participating in a panel discussion on 'How an evolving OOH can be pivotal to brand marketing'
Part of the RISE Network, the portfolio of this network has grown by 800% in the last two years
Spread across 17 cities and utilizing more than 1,000 media units, the campaign was executed by Platinum Outdoor.
Shashank Srivastava will be sharing this perspectives on 'How OOH can take a brand campaign many a mile'
The panel speakers are Gaurav Mehta, CMO, Noise; Atul Shrivastava, CEO, Laqshya Media Group; and Junaid Shaikh, MD, RoshanSpace
The panel discussion will centre on resolving the underlying issues that limit Indian OOH industry's efforts to deliver the best value and profit from it.
The ad rights will be awarded for a period of 5 years, extendable by another 5 years.
Anoushka Khanna, Director of Priya Communication underlines the need for rationalising the license fee and bringing in standard norms for DOOH
The campaign, executed by Laqshya Media Group, covers over 100 cities across 8 states
Basis' omnichannel DSP provides marketers with access to Vistar Media’s marketplace for DOOH media
