Abhijit Sengupta, CEO, OAP also underlines the imperative of balancing media supply with demand
“South India Talks OOH provides an appropriate forum for the industry to collaboratively discuss and try to find solutions their issues and challenges,†says Shekhar Narayanaswami,...
From behind the New Year’s eve ball drop, Tiger Party offers a close look at how DOOH solution amplifies commercial potential
Jaber Al Ansari, ELAN Group CEO, says: “This move aims to establish a robust programmatic media buying model in Qatar."
Jayesh Yagnik, CEO, MOMS OOH sees technology playing a pivotal role in the OOH growth process
"We went beyond conventional DOOH methods and introduced a colossal sculpture in the heart of the Arabian Sea, creating a buzz that rippled through the city",...
Christian Dior Parfums recently captivated the attention of travellers at Hong Kong International Airport with the stunning debut of ‘The Atelier of Dreams’ as part of...
Khushali wins a cash prize of Rs 20,000 and Pooja Rs 15,000
Vinkoo Chakraborty, President, Rapport Chrome (an OOH arm of IPG Mediabrands India) says that OOH has sustained its position as a pivotal medium for creating impact...
The cutting-edge tool integrates diverse data points to drive efficient and precise cinema planning
