Due to non-participation from the industry, the authority will retender both properties with minor changes in the terms
The policy drafted on the basis of a study calls for controlled use of large media to reduce clutter
As part of the ‘Main se Hum’ campaign, branding has been done in 8 lakh tea cups distributed among 75 leading corporate houses
Spain-based company Digital Hires will market and offer after- sales service for all the variants of digital printers
IOAA organised a meeting in Zirakpur, Punjab with media owners operating in Punjab where the participants highlighted the various issues that have affected the local OOH...
The OOH firm already holds the rights for Phase 1 of the city’s Metro network
The strategic alliance will leverage Mediakeys’ international operations and Laqshya Media Group’s strong footing and rich experience in Indian markets
The IOAA North India Chapter in its meeting held in Delhi on Nov 14 called for representations to be made to SDMC to alleviate the industry...
Billboards in certain areas of Mumbai feature the creative of Ranveer Singh with folded hands, asking, "Card Mila Kya". And no, he is not talking about his...
The branding exercise was executed in different cities with car bar branding in Chennai & Hyderabad handled by My Hoardings