KMC proposes stringent action against four agencies in Kolkata

In OOH News By Rajiv Raghunath - March 02, 2015

The Advertisement Department of Kolkata Municipal Corporation (KMC) has issued a note citing that"there is an outstanding of huge amount” due from the four agencies.

TIMDAA gets over 200 unique advertisers on digital network

In OOH News By Bhawana Anand - February 02, 2015

Some of the advertisers on the screen include Apple, Yes Bank, Samsung, Volvo and Total. The network of 212 digital screens at the Delhi airport was conceived in late 2010 and went live in 2011 called"Channel - T”.

DMRC invites bids for ad rights on outside civil structures

In OOH News By Bhawana Anand - January 29, 2015

The advertisements are allowed on all locations in between stations on piers, viaducts, bridges, retaining walls, exterior walls of stations and other civil structures - excluding inside stations

COMB releases state-of-the-art audit technology

In OOH News By VJ Media Bureau - January 14, 2015

Canadian Out-of-Home Measurement Bureau (COMB) has launched a state-of-the-art process to synchronise all trading data between its systems and those of its OOH company members

Times OOH gives HUL's'Brown & Polson' pride of place on Mumbai Metro digital screens

In OOH News By Bhawana Anand - January 13, 2015

The campaign covers 99 networked 55” HD screens. This is the first synchronised digital network executed on any Indian Metro line.

IOAA invites Tony Jarvis to India for discussions with OOH industry leaders

In OOH News By Rajiv Raghunath - January 08, 2015

Global advertising and research architect Tony Jarvis, Proprietor & Research Architect at Olympic Media Consultancy, will hold discussions with heads and representatives of OOH media owning firms, OOH specialist agencies and advertisers in New Delhi, Mumbai, Kolkata and Lucknow during January 10-16 to make an assessment of the ground realities to be considered for developing an OOH audience measurement system for the industry

Volini draws crowd for the Mumbai Marathon

In Campaigns By Bhawana Anand - January 08, 2015

The brand\'s objective was to attract maximum number of audience for the Mumbai Marathon, hence locations like Marine Drive, Sion, Bandra and Peddar Road were strategically chosen for the event.

Don't wait, just fly!

In Digital OOH By Bhawana Anand - January 05, 2015

Kulula, a low-cost carrier promoted online checking via a unique outdoor activity at the premises of Cape Town International Airport.

Hike takes the OOH route to promote'freedom of expression'

In Campaigns By Nabamita Chatterjee - December 31, 2014

The brand rolled out one of the largest mass-customised outdoor campaigns in terms of geographical location and through context aware messaging. More than 20 copywriters and 500 men spent hours on the creative, to make it live around 300 sites across 30 cities of India.

Thomas Cook goes outdoor to promote Mexico Tourism

In Campaigns By Jubilee Cardozo - December 24, 2014

Global Advertisers executed the campaign