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Results For "ISE"

918 News Found

Budweiser creates innovative OOH presence across top metros
Budweiser creates innovative OOH presence across top metros

In OOH News By Nabamita Chatterjee - August 19, 2014

Clear Channel Mudra, a unit of DDB MudraMax, executed the innovative outdoor campaign for the launch of the Golden Amber Lager Beer

OOH spend rises faster than total ad spend in Canada in H1 2014
OOH spend rises faster than total ad spend in Canada in H1 2014

In OOH News By VJ Media Bureau - August 19, 2014

Also, OOH revenue has increased 5.5% in the first six months of 2014 compared to the corresponding period of 2013

Posterscope launches Prism Creative in Asia Pacific
Posterscope launches Prism Creative in Asia Pacific

In OOH News By VJ Media Bureau - August 06, 2014

Using this tool, clients can optimise their creatives on OOH media formats, view the displays in virtual day and night time, conduct distance mapping and also view digital content

Global Advertisers executes SBI outdoor campaign across 21 cities
Global Advertisers executes SBI outdoor campaign across 21 cities

In Campaigns By Bhawana Anand - July 24, 2014

The campaign has been deployed on various formats such as hoardings, bqs and unipoles

'We will see new advertisers using OOH medium'
'We will see new advertisers using OOH medium'

In Viewpoints By M4G Bureau - July 22, 2014

In May this year Pakistan Advertisers Society (PAS) exclusively endorsed Measuring OOH Visibility & Exposure (MOVE), a Pakistan-based media marketing and research company, to develop and launch an OOH audience and ratings currency in Karachi, Lahore, Islamabad and Rawalpindi. Qamar Abbas, Executive Director, Pakistan Advertisers Society (PAS), talks about the new initiative in conversation with Rajiv Raghunath of Outdoor Asia. Abbas as over 15 years of professional experience with proven track record in setting up new ventures, securing profitable growth, establishing new streams of revenue and regulatory policy making. He has had a hand in executing some of the milestone media initiatives in Pakistan like Television Audience Measurement, Consumer Multimedia Index and the industry's most prestigious Advertising Effectiveness Awards. Edited excerpts of the interview:

Creating A Larger OOH Canvas: Opportunities & Challenges
Creating A Larger OOH Canvas: Opportunities & Challenges

In OOH News By Nabamita Chatterjee - July 18, 2014

Down the years, category advertisers like BFSI, media & entertainment, FMCG, telecom and real estate have had a domineering presence in the Indian OOH space. These brands have mainly used outdoor media like billboards to reach out to their target audiences. However, with new formats entering the OOH space, including digital formats, many other category advertisers are likely to go in for wide-scale OOH advertising.

Vodafone regales pilgrims during Rath Yatra in Puri
Vodafone regales pilgrims during Rath Yatra in Puri

In OOH News By Nabamita Chatterjee - July 15, 2014

The telecom major organised various entertainment and welfare activities to engage with lakhs of people congregated for the Rath Yatra

Engagement is key to effective OOH advertising: Brand leaders
Engagement is key to effective OOH advertising: Brand leaders

In OOH News By Bhawana Anand - July 15, 2014

The Indian OOH media is at an inflection point. On one side, there is a big opportunity to engage with a greater number of advertising brands. On the other side, there are expectations from the existing and potential advertisers that the industry should overhaul its practices, enhance the service quality, introduce new and innovative media assets, and offer a more enriching customer experience.

Global OOH trends have a bearing on Indian OOH business: Chris O'Donnell
Global OOH trends have a bearing on Indian OOH business: Chris O'Donnell

In OOH News By VJ Media Bureau - July 09, 2014

6 global OOH trends impacting India are: (i) Rise of the Destination, (ii) Rise of Experiential; (iii) Planning Convergence; (iv) Technology in Buying (including Automation); and (vi) Technology in Planning (including new ways of measurement)

Milestone casts Tata Docomo's'39 Paise per Minute' proposition on a wide OOH canvas
Milestone casts Tata Docomo's'39 Paise per Minute' proposition on a wide OOH canvas

In Campaigns By VJ Media Bureau - July 09, 2014

The OOH firm used a range of OOH formats like Tab Cabs, billboards, bus back panels and hand side panels, station branding and bqs in Mumbai

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