Results For "ISE"
868 News Found
Dentsu Aegis launches experiential marketing agency
In OOH News By VJ Media Bureau - April 15, 2014
The new experiential marketing agency 'psLive' will announce country-wise and market-wise roll-out plans shortly, beginning with India.
It's brisk business for outdoor advertising agencies
In OOH News By Nirmalya Behera, Business Standard, Bhubaneswar - March 10, 2014
It's now brisk business for advertising agencies as the major political parties have embarked on publicity campaign in the run-up to the general elections.
Social media: The rise of targeted advertising
In OOH News By - March 10, 2014
Social media will continue to grow as a favoured platform for targeted advertising as its adoption surges, driven by increasing mobile usage and higher penetration of smartphones and a young population, says a Deloitte report.
Cinema advertising rides on digitisation wave
In Viewpoints By M4G Bureau - March 10, 2014
Advertising in cinema halls is gaining appeal among advertisers because of the structured manner in which inventory is sold post digitisation, says Siddharth Bhardwaj, CMO & National sales head, corporate advertising revenue, UFO Moviez
Kellogg's breakfast drive in Meru cabs
In OOH News By Bhawana Anand - February 21, 2014
100 cabs were branded along with a surprise breakfast kit in 4 cities.
Star Jalsha's sweet surprise!
In OOH News By VJ Media Bureau - February 19, 2014
The Bengali TV channel organized a record 8ft. 2 inches size Jalebi as part of an activation to promote their soap'Tomaye Amaye Mi'.
Elections to raise advertising growth this year: GroupM
In OOH News By Viveat Susan Pinto, Business Standard, Mumbai - February 12, 2014
Advertising by political parties if excluded, overall ad growth for industry will stand at 9%
'Yamraaj' joins awareness campaign!
In OOH News By VJ Media Bureau - February 12, 2014
Edelweiss Tokio Life uses the power of activation to raise awareness about the risks involved in railway crossing in Mumbai.
India a top growth market for Vodafone
In OOH News By BS Reporter, Business Standard, New Delhi - February 07, 2014
The company posts 13.2% increase in service revenue at Rs 9,541 cr
'We want to become a lab for brands'
In Viewpoints By M4G Bureau - January 27, 2014
The Delhi International Airport Limited (DIAL) has become an icon for world-class service and a much sought-after space when it comes to airport advertising. The airport has in fact converted OOH advertising into a 360 degree experience for their passengers and intelligently utilised the medium as a value-creator. Romy Juneja, Chief Commercial Officer, Delhi International Airport Limited talks in detail about his views on OOH advertising at their airport in a chat with Outdoor Asia.