MCD to soon implement Outdoor Advertising Policy (OAP) 2015

In OOH News By Satarupa Chakraborty - February 01, 2016

After being shelved at a draft-stage, OAP 2015 was finally been passed on January 12, 2016 and it will be implemented in future tendering process invited by the Municipal Corporation of Delhi (MCD) including three independent bodies (SDMC, NDMC and EDMC). After OAP 2007 that has been followed so far, the new policy will focus on controlling unauthorised hoardings and beautification of the city along with expansion in revenue generation.

KOOVS to invest more on OOH and brand activation

In OOH News By Satarupa Chakraborty - January 25, 2016

Leading online fashion portal KOOVS, after achieving a sales growth of 210%, is all set to raise its budget in advertising and promotions with OOH and brand activation being the major media mix.

PNB Housing goes outdoor through bird nests and 3D billboards

In Campaigns By Satarupa Chakraborty - January 21, 2016

PNB Housing Finance has launched a multi-city innovative OOH campaign using a weaverbird's nest which also doubles up as an internet router at Mumbai Airport. The campaign also used some innovative 3D installations around the country. The campaign has been conceptualised by MASH Advertising - A Percept Hakuhodo Group Company.

Pioneer acquires semi-naming rights of Sikanderpur Metro Station

In Gallery By - January 13, 2016

After branding MG Road and Guru Dronacharya stations of DMRC's Yellow Lines, Pioneer Outdoor Advertising has acquired semi-naming rights of Sikanderpur Metro Station of the same line. Pioneer is yet to finalise and disclose the brand's name.

Pioneer acquires semi-naming rights of Sikanderpur Metro Station

In OOH News By Satarupa Chakraborty - January 13, 2016

After branding MG Road and Guru Dronacharya stations of DMRC's Yellow Lines, Pioneer Outdoor Advertising has acquired semi-naming rights of Sikanderpur Metro Station of the same line. Pioneer is yet to finalise and disclose the brand's name.

OOH originated from the influence of theatres and circuses: Mohan Chandran

In OOH News By Athira Nair - December 28, 2015

At Kerala Talks OOH 2015, Mohan Chandran said that outdoor advertising in India is one of the most opted modes of brand promotion and that the Indian OOH industry comprises of a major share in the overall advertising industry.

Unconventional solutions without restriction is the need of the hour

In OOH News By Athira Nair - December 28, 2015

A panel discussion at Kerala Talks OOH 2015 spoke on the hurdles for the growth of the state's OOH industry. The panelists pointed out that the emergence of an organised OOH industry is only possible when there are few players controlling the industry and allowing more unconventional and innovative solutions.

Railway offers maximum reach for advertisements: Sudeesh V C

In OOH News By Athira Nair - December 23, 2015

Giving insight on railway advertising, Sudeesh V C, Senior Divisional Commercial Manager at Thiruvananthapuram Division, in Southern Railway said that the medium offers face to face impact in trains, on platforms, and in waiting lounges.

Self-regulation is essential for the growth of industry: Varghese Thomas

In OOH News By Athira Nair - December 21, 2015

At the recently held Kerala Talks OOH 2015, Varghese Thomas, State President of KAIA said that the industry needs to exercise a certain level of self-restraint to prove its commitment to maintaining the best standards in advertising.

OOH is the cheapest medium to advertise: Chandramohanan

In OOH News By Athira Nair - December 17, 2015

At Kerala Talks OOH 2015 held at Kochi recently, Chandramohanan, Patron, KAIA and Chairman of Venpakal Group highlighted how OOH has emerged as the preferred advertising media in Kerala.