Results For "ISE"
966 News Found
Prioritise creativity, tailor content for relevancy: Jay Young, CCO, Grand Visual/Talon
In OOH News By Rajiv Raghunath - November 06, 2023
Jay Young made a presentation on ‘DOOH Creativity’ in the 2nd WOO APAC Forum in Bali
DOOH establishes emotional connection with audiences: Fernando Vizcaino
In Digital OOH By M4G Bureau - November 03, 2023
Fernando Vizcaíno, Global General Manager, Worldcom OOH spoke in VIII Digital Out Of Home Forum, organised in Spain
Common currency, inclusive membership, collaborative ecosystem, upskilling programmes – IOAA focus areas: Pawan Bansal
In OOH News By Rajiv Raghunath - November 03, 2023
Pawan Bansal, Chairman, IOAA spoke about the industry body’s high priority areas in his address in the 2nd World Out of Home Organization (WOO) APAC Forum being organised in Bali, Indonesia
Consolidation, coordinated adtech, measurement metrics, standardisation key to APAC OOH growth: Tom Goddard
In OOH News By Rajiv Raghunath - November 02, 2023
WOO President Tom Goddard set the context for the deliberations in the 2nd WOO APAC Forum being organised in Bali
OOH Advertising Convention (OAC) 2024 to be held in Bengaluru on July 26-27
In OOH News By M4G Bureau - October 27, 2023
The 2-day convention – the Conference, OOH Advertising Awards 2024 & OOH Expo 2024 – will be organised at Hilton Garden Inn, Embassy Manyata Business Park, Bengaluru
Workshop on ‘How to monetise DOOH media’ to be conducted at DDX Asia at Nehru Centre, Mumbai on Dec 8, 2023
In OOH News By M4G Bureau - October 20, 2023
The workshop, principally designed for the benefit of DOOH media owners, will be conducted by leading adtech expert Srikanth Ramachandran, Founder & Group CEO, Moving Walls; registration on first-come-first served basis
Central de Outdoor Brazil launches new data and automation platform ECOSS OOH
In OOH Solutions By Rajiv Raghunath - October 19, 2023
The solution is powered by a customised OOH technology solution deployed by Adsmovil OOH
‘Brands & agencies are pushing operators for deeper insights’
In Gallery By - October 16, 2023
Michael Steinberg, Chief Revenue Officer, StreetMetrics says that as advertisers are unlocking their budgets, OOH needs to show results. “We need to measure how audiences behave as a result of the exposure to ads and the end performance as a result of that”.
SpectaLook opticals celebrates World Sight Day with outdoor campaign
In Campaigns By M4G Bureau - October 13, 2023
The global event is an effort to raise awareness about blindness and vision impairment.
DOOH Platform MASTRUM launches 1st phase on 34,000 screens across Japan
In Digital OOH By Rajiv Raghunath - October 12, 2023
MASTRUM, powered by Moving Walls, is a white-labeled, customised DSP/SSP platform tailored to the Japanese OOH advertising market