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Utilise mind metrics, market metrics for effective OOH advertising: Murugan S, CEO, Southern Health Foods
In OOH News By Neelambari Kakaraparthi - February 05, 2024
Murugan lays emphasis on the need for robust brand tracking mechanisms
A strategic recipe for maximising ROI
In OOH News By Neelambari Kakaraparthi - February 05, 2024
A panel discussion on What's the RoI that OOH must deliver to advertiser?’, anchored by Lekshumanan Annamalai, Co-Founder, Coral Media, with Murugan S, CEO, Southern Health Foods, Ranjit Kumar M, Head - Marketing, Digital and E-Commerce, Air India Express, and Himanshu Mehta, Director - Growth Marketing, Beepkart brings forth the ways of obtaining best RoI from OOH.
Lekshumanan Annamalai, Co-Founder, Coral Media to moderate discussion on ‘What's the RoI that OOH must deliver to advertiser?’
In OOH News By M4G Bureau - January 31, 2024
The panel includes Murugan S, CEO, Southern Health Foods; Ranjit Kumar M, Head - Marketing, Digital and E-Commerce, Air India Express; Himanshu Mehta, Director - Growth Marketing, Beepkart
PPDS officially enters Outdoor LED Display market
In OOH Solutions By M4G Bureau - January 30, 2024
Launches 10,000 nit, Ultra High Bright, Philips Urban LED 6000 Series at ISE 2024 in Barcelona
Ranjit Kumar M, Head - Marketing, Digital and E-Commerce, Air India Express to speak at 2nd South India Talks OOH conference
In OOH News By M4G Bureau - January 30, 2024
Ranjit Kumar M will be participating in a panel discussion on the theme ‘What's the RoI that OOH must deliver to advertiser?’
Southern Health Foods CEO Murugan S to address 2nd South India Talks OOH conference in Chennai on Feb 2
In OOH News By M4G Bureau - January 29, 2024
Murugan will be speaking on the theme of ‘‘What's the RoI that OOH must deliver to advertiser?’
Himanshu Mehta, Director – Growth Marketing, BeepKart to address 2nd South India Talks OOH conference in Chennai
In OOH News By M4G Bureau - January 24, 2024
Himanshu will be sharing his perspectives on ‘What's the RoI that OOH must deliver to advertiser’
NEXT Advertising Solutions is Associate Sponsor of 2nd South India Talks OOH conference in Chennai on Feb 2
In OOH News By M4G Bureau - January 18, 2024
NEXT Advertising Solutions, a joint venture of Skyrams Outdoor Advertising India Private Limited and Laqshya Media Ltd, is the only authorised media house for bus shelter shelters in Chennai.
Pikasso Italia digitalises first wall of Milano Collection in the heart of Porta Romana District
In Digital OOH By Rajiv Raghunath - January 16, 2024
Antonio Vincenti, CEO of Pikasso, says “this first Pikasso digital screen is a first step toward the objective of building a Milano Collection that covers all access routes to the City centre”
‘OOH is an important channel to connect with corporate audiences’
In Gallery By - January 09, 2024
MediBuddy is the preferred healthcare and wellness partner to 700-800 corporates in India. In keeping with this, the digital healthcare platform requires to create a highly localised awareness of its service offerings. Saibal Biswas, SVP & Head of Marketing, Partnerships and PR, MediBuddy talks about the brand’s OOH approach to building this awareness, in conversation with Rajiv Raghunath.