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945 News Found

‘Audience measurement standardisation is necessary for OOH growth’
‘Audience measurement standardisation is necessary for OOH growth’

In Viewpoints By Rajiv Raghunath - February 07, 2024

Advertisers are prioritising accountability given that data is the only source of media planning assessment, states Maud Moawad, CEO & Co-Founder, Seventh Decimal in an interview with Rajiv Raghunath

Neil Prime joins Ocean Outdoor Group board
Neil Prime joins Ocean Outdoor Group board

In OOH News By M4G Bureau - February 06, 2024

“The expertise Neil offers in real estate and asset management brings significant value and a new perspective to the company,” says Ocean Outdoor Group CEO Tim Bleakley

Utilise mind metrics, market metrics for effective OOH advertising: Murugan S, CEO, Southern Health Foods
Utilise mind metrics, market metrics for effective OOH advertising: Murugan S, CEO, Southern Health Foods

In OOH News By Neelambari Kakaraparthi - February 05, 2024

Murugan lays emphasis on the need for robust brand tracking mechanisms

A strategic recipe for maximising ROI
A strategic recipe for maximising ROI

In OOH News By Neelambari Kakaraparthi - February 05, 2024

A panel discussion on What's the RoI that OOH must deliver to advertiser?’, anchored by Lekshumanan Annamalai, Co-Founder, Coral Media, with Murugan S, CEO, Southern Health Foods, Ranjit Kumar M, Head - Marketing, Digital and E-Commerce, Air India Express, and Himanshu Mehta, Director - Growth Marketing, Beepkart brings forth the ways of obtaining best RoI from OOH.

Lekshumanan Annamalai, Co-Founder, Coral Media to moderate discussion on ‘What's the RoI that OOH must deliver to advertiser?’
Lekshumanan Annamalai, Co-Founder, Coral Media to moderate discussion on ‘What's the RoI that OOH must deliver to advertiser?’

In OOH News By M4G Bureau - January 31, 2024

The panel includes Murugan S, CEO, Southern Health Foods; Ranjit Kumar M, Head - Marketing, Digital and E-Commerce, Air India Express; Himanshu Mehta, Director - Growth Marketing, Beepkart

PPDS officially enters Outdoor LED Display market
PPDS officially enters Outdoor LED Display market

In OOH Solutions By M4G Bureau - January 30, 2024

Launches 10,000 nit, Ultra High Bright, Philips Urban LED 6000 Series at ISE 2024 in Barcelona

Ranjit Kumar M, Head - Marketing, Digital and E-Commerce, Air India Express to speak at 2nd South India Talks OOH conference
Ranjit Kumar M, Head - Marketing, Digital and E-Commerce, Air India Express to speak at 2nd South India Talks OOH conference

In OOH News By M4G Bureau - January 30, 2024

Ranjit Kumar M will be participating in a panel discussion on the theme ‘What's the RoI that OOH must deliver to advertiser?’

Southern Health Foods CEO Murugan S to address 2nd South India Talks OOH conference in Chennai on Feb 2
Southern Health Foods CEO Murugan S to address 2nd South India Talks OOH conference in Chennai on Feb 2

In OOH News By M4G Bureau - January 29, 2024

Murugan will be speaking on the theme of ‘‘What's the RoI that OOH must deliver to advertiser?’

Himanshu Mehta, Director – Growth Marketing, BeepKart to address 2nd South India Talks OOH conference in Chennai
Himanshu Mehta, Director – Growth Marketing, BeepKart to address 2nd South India Talks OOH conference in Chennai

In OOH News By M4G Bureau - January 24, 2024

Himanshu will be sharing his perspectives on ‘What's the RoI that OOH must deliver to advertiser’

NEXT Advertising Solutions is Associate Sponsor of 2nd South India Talks OOH conference in Chennai on Feb 2
NEXT Advertising Solutions is Associate Sponsor of 2nd South India Talks OOH conference in Chennai on Feb 2

In OOH News By M4G Bureau - January 18, 2024

NEXT Advertising Solutions, a joint venture of Skyrams Outdoor Advertising India Private Limited and Laqshya Media Ltd, is the only authorised media house for bus shelter shelters in Chennai.

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