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Results For "IPG"

28 News Found

The LEGO group appoints Initiative as global media agency
The LEGO group appoints Initiative as global media agency

In OOH News By M4G Bureau - November 28, 2017

Earlier this year reinvented, the agency bags third account of LEGO following the Carlsberg win and retaining the Amazon business

IPG Mediabrands retains Amazon global media account
IPG Mediabrands retains Amazon global media account

In OOH News By M4G Bureau - November 02, 2017

The brand had launched a review this summer

OOH industry should work in an integrated manner: Panel
OOH industry should work in an integrated manner: Panel

In Gallery By - August 31, 2017

A panel discussion on the theme of “What will it take for media planners to believe more in OOH?” that had Shashi Sinha, CEO, IPG Mediabrands India as the Moderator, and Mamatha Morvankar, MD – West, OMD India, Vanita Keswani, CEO, Madison Media Sigma and Shripad Kulkarni, MD, Vizeum India as the co-panelists

‘OOH advertising is a $29 billion global industry’
‘OOH advertising is a $29 billion global industry’

In OOH News By M4G Bureau - August 17, 2017

The findings come out of a study conducted by MAGNA Intelligence in partnership with IPG Mediabrands’ OOH specialist agency Rapport. The report, is based on an analysis of the global OOH industry and OOH advertising in 70 countries.

IPG Mediabrands India launches new Data Management Platform with MediaMath
IPG Mediabrands India launches new Data Management Platform with MediaMath

In OOH News By M4G Bureau - August 08, 2017

The Data Management Platform will integrate into Cadreon which is IPG Mediabrands’ existing real-time marketing and programmatic buying unit.

OOH industry should work in an integrated manner: Panel
OOH industry should work in an integrated manner: Panel

In OOH News By Nabamita Chatterjee - August 01, 2017

A panel discussion on the theme of “What will it take for media planners to believe more in OOH?” that had Shashi Sinha, CEO, IPG Mediabrands India as the Moderator, and Mamatha Morvankar, MD – West, OMD India, Vanita Keswani, CEO, Madison Media Sigma and Shripad Kulkarni, MD, Vizeum India as the co-panelists

India's ad revenues to grow at +12.6% CAGR: Magna forecast
India's ad revenues to grow at +12.6% CAGR: Magna forecast

In Research By M4G Bureau - July 27, 2017

OOH will grow at +12% in 2017. Technology integration will increase effectiveness and help DOOH to drive ad spends.

IPG Mediabrands launches MAGNA in India
IPG Mediabrands launches MAGNA in India

In OOH News By M4G Bureau - July 24, 2017

The agency will be headquartered in Gurgaon

Shripad Kulkarni to address OAC 2017 on media planning
Shripad Kulkarni to address OAC 2017 on media planning

In OOH News By M4G Bureau - July 17, 2017

Shripad Kulkarni, Managing Director of Vizeum India, will address the upcoming OAC 2017 on the theme of What will it take for media planners to believe more in OOH? and also participate in the panel discussion on the same theme, moderated by Shashi Sinha, CEO, IPG Mediabrands India

Advertising makes the leap outdoor
Advertising makes the leap outdoor

In OOH News By Viveat Susan Pinto, Business Standard, Mumbai - June 19, 2017

Companies are pushing agencies with outdoor solutions that target right audience at right location

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