Madison would be responsible for the entire media mandate for all Raymond group brands, including Digital and OOH.
How do brands leverage the OOH medium? With only the briefs or are they really play their part in OOH industry. Get the answers from brands...
Is activation going to a next big thing? Find out more at the session on"Is Activation a threat to Traditional OOH? at Outdoor Advertising Convention (OAC)...
Last few years have seen a sudden mushrooming of specialist agencies in the outdoor space. Outdoor Asia puts agency wallas - big and small - in...
For a period of 11 years, the contract covers more than 660 display sites ranging from billboards around terminals, static and digital sites within the terminal...
The agency has brought in Anupama Ramaswamy and Simran Sahni as Group Creative Directors to add firepower to recent expansion in creative & digital.
King F Lai, CEO-Asia Pacific, Kinetic shares his views brings on'Growing Business for Specialist Agencies in Asia - Challenges & Opportunities' at OAC 2013.
The third in the series of the International Advertising Association (IAA) India Chapter's industry-defining debates hosted in Gurgaon recently presented by the Dainik Bhaskar Group revolved...
The popular toothpaste brand in association with Atin Promotions & Advertising creates high brand recall, where 70% passengers remember the brand even after exiting the aircraft.
With a duration of five years, the contract involves different media formats in skywalks connecting through four routes of Mumbai.
