LOMS turned a back-lit BQS into an innovation for ACC Cement in Patna.
The brand went in for a judicious mix of traditional OOH and on-ground activation in tie-up with Big Bazaar and Café Coffee Day to target their...
With transit media evolving rapidly as the best choice for branding, Tata Photon Max leveraged Volvo buses in Kolkata focusing on providing live experience of the...
The brand in partnership with ICC is organizing live screening of all the matches in nine cities and displays its new Xcent.
It's now the turn of the Tourism sector to capitalize on the OOH medium and convert audience into potential travellers. The latest to have done this...
The New Zealand Outdoor media investment now stands at 3.3% of all media spend following a growth in annual revenue of 13.4% year-on-year over 2012.
An innovative 3D structure created by JCDecaux India at the Bangalore International Airport, now called Kempegowda International Airport Bengaluru (KIAB), creates strong buzz for brand BREN...
The brand has drafted an exclusive BTL plan which includes OOH medium, mall activations and new initiatives like augmented reality and flash mob to promote its...
Ranked in order of OOH spending, the top 10 brands in 2013 were McDonald's Restaurant, Apple, Verizon, AT&T, Warner Bros Pictures, Chase, Samsung, MetroPCS, Microsoft, and...
A fleeting message should work well in a scenario where the audience only have fleeting seconds to register a brand presence. This seems to be the...
