The discussion will centre on 'What should OOH do to attract more brand spends'.
Partnership brings ad partners to hospitality, on-display entertainment in Edison Interactive's uniquely delivered content solution designed for locations previously unreachable.
Can-Victor Sahin, Co-Founder & CEO of Berlin-based Retalos, provides an analysis of how Performance Out-of-Home Marketing (POOHM) will provide advertises with inbound data feedback on the...
The company's association with the 16th Outdoor Advertising Convention (OAC) to be held on August 17-18 at The Westin Mumbai Powai Lake, is particularly relevant given...
Rapid charging network of 100 e^pumps will be set up in Bengaluru in FY'23, other cities to follow
1bb will reach out to brands and agencies alike, supporting their OOH initiatives from a creative construct; plans afoot to also focus upon talent & innovation...
The timing of this immersive ad campaign at Cinépolis was to build the brand association of Alexa with smart home.
The branding has been executed in association with Times OOH and The Brand Sigma – the agency for this campaign
Padmavati Rao, who is also an acclaimed Poet and Natural Farmer, will be speaking on the theme of 'Thinking out of the box: how creativity broadens...
Green fabric makers reckon an industry mindset shift, economies of scale, and tighter regulations will go a long way to usher in green OOH
