Indian OOH industry expects COVID19 vaccination to improve business prospects

In OOH News By Bhawana Anand - December 24, 2020

In the ‘Have Your Say’ poll conducted by Media4Growth, it was seen that the OOH industry has a positive outlook for the coming times

Diwali brings cheers to media owners of Maharashtra Tier I & II cities

In OOH News By Pray Jani - November 05, 2020

Though OOH media demand has gone up for media owners but still they are facing various other challenges to make profit

SKODA aims to target Tier III towns with OOH media planning

In OOH News By M4G Bureau - October 28, 2020

Tarun Jha, Head of Marketing and Product, Skoda Auto India believes including OOH strategy will drive the sales and strengthen brand name

GoHoardings pans out services in Australia

In OOH News By M4G Bureau - September 10, 2020

A 4 year old start-up concentrates on Tier I & II markets working towards offering an online solution for media owners and brands by bridging the gap between demand & supply

Kinetic Worldwide launches new proprietary tool ‘IOM’

In OOH News By M4G Bureau - July 10, 2020

The agency intends to offer a tool that leverages real time inputs to maximise campaign impact across geographies and mobility opportunities acknowledging the greater demand for transparency and ROI, says Ajay Mehta

Unlock Phase 1 to open opportunities for smaller cities OOH market

In OOH News By Bhawana Anand & Pray Jani - June 15, 2020

The industry experts see the tier II and III cities OOH business to open up before metro cities’ markets under the Unlock Phase 1

GoHoardings: Driving transition from Offline to Online

In OOH News By M4G Bureau - May 12, 2020

The start-up that was launched 4 years ago targets Tier I & II markets where site occupancy is usually in the range of 60%-65%

UK’s Ministry of Defence marks VE Day 75 on Piccadilly Lights

In Digital OOH By M4G Bureau - May 08, 2020

The Ministry of Defence and the Royal British Legion displayed a tribute to all World War II heroes

Suresh Balakrishna, Chief Revenue Officer, The Hindu Group to address 2nd Transit Media Talks in Mumbai on Feb 6

In OOH News By M4G Bureau - January 20, 2020

Suresh comes with 30 years of experience in the media and advertising industry, having earlier worked with organisations such as Kinetic Advertising India, Lintas Media Group, India Today Group, Zee Telefilms Limited, Hindustan Times and The Times of India

Nexyite installs interactive DOOH media at Visakhapatnam Rly Station

In Digital OOH By Bhawana Anand - January 07, 2020

HII system is a combination of smart digital kiosk and digital signage vertically mounted 50-inch display for displaying social awareness, public awareness as well as commercial advertisements