Hindustan Times organized a Leadership Summit in the capital recently and the print media brand explored various OOH formats to generate buzz about the event.
Organized by VJ Media Works, the event brought all the important stake holders of the OOH industry, such as Authorities, Brands, Agencies and Media Owners, on...
The brand did a thorough research before going for the OOH media to mark its entry in the Kolkata market.
The new name has been created to bring about better synergy among the various group divisions and OMI too will be able to get inherent advantage...
The larger-than-life'Dhaki' installation art was created on a moving canter which travelled through major locations in the city.
The OOH agency won the sole marketing rights for all media formats available at two prominent malls
Following the legacy of creating'nothing like anything' experiences, Micromax set up'Taar Ghar' helping 1500 people to send telegrams within two days
7 UP's new activation is all about connecting the brand with the magic of dance.
The handbook'Vade Mecum' for out-of-home highlights various examples of innovation adding an extra edge to your business.
The way forward for the outdoor industry would be moving from static to engaging, while making the media more dynamic, topical and bringing out brand's promise
