The agency decided to surprise mothers of all their employees across offices through an OOH campaign
For brand marketers IPL offers some exciting opportunities to connect with the audience by using mediums like OOH . Leading this pack are TV channels leveraging...
TOI drives home farmer suicide issue
Recent studies have shown that every half an hour, one Indian farmer commits suicide. The campaign on Mumbai's key hoardings by The Times of India was...
The brand went in for a judicious mix of traditional OOH and on-ground activation in tie-up with Big Bazaar and Café Coffee Day to target their...
The brand has drafted an exclusive BTL plan which includes OOH medium, mall activations and new initiatives like augmented reality and flash mob to promote its...
The campaign involved various formats ranging from traditional hoardings to transit media including mobile vans and Volvo buses.
A fleeting message should work well in a scenario where the audience only have fleeting seconds to register a brand presence. This seems to be the...
As part of the brand's strategic launch in the East, particularly in Kolkata, they rolled out a comprehensive and integrated outdoor advertising campaign.
The five pillars having 20 facia and 10 cantilevers gave the brand ample scope for displaying all their schemes in an explicit manner .
