Parle Products goes outdoor to make cities litter-free

In Campaigns By Bhawana Anand - April 27, 2015

Havas Media Group's OOH and activation brand Havas Media Active has executed the social campaign

Havas Media Group India wins integrated media duties for OCM India

In OOH News By VJ Media Bureau - November 05, 2014

Brand believes that new brand positioning and the identity of OCM is crucial to the forward path of the brand

Creating A Larger OOH Canvas: Opportunities & Challenges

In OOH News By Nabamita Chatterjee - July 18, 2014

Down the years, category advertisers like BFSI, media & entertainment, FMCG, telecom and real estate have had a domineering presence in the Indian OOH space. These brands have mainly used outdoor media like billboards to reach out to their target audiences. However, with new formats entering the OOH space, including digital formats, many other category advertisers are likely to go in for wide-scale OOH advertising.

'Innovation is the name of the game'

In Viewpoints By M4G Bureau - May 12, 2014

OOH medium is escalating at a faster pace in terms of quality, scale and business. However, this growth will hardly make a difference, until and unless the industry issues get resolved, whether it is the issue of clutter, measurement or business margins coming down. Outdoor Asia speaks to industry veteran, Anita Nayyar, CEO, Havas Media Group, India & South Asia, to get an inside view of the industry's current strengths and challenges.